A strategic investment project in the heart of the Alps: The rebirth of Hotel Derby in Loèche-les-Bains
Welcome to Loèche-les-Bains, the pearl of the Upper Valais, an iconic thermal resort located in an extraordinary natural environment. Known for having the largest thermal water source in Europe, the resort welcomes over 700,000 tourist overnight stays each year and has a constantly increasing occupancy rate. Yet, a unique opportunity remains to be seized: the complete transformation of Hotel Derby, an innovative project intelligently aligned with the new expectations of the hotel market.
The hotel is located in the heart of the village, close to the thermal baths, the SportArena, the municipal kindergarten, and the ski lifts for children, and Hotel Derby enjoys a strategic location. Once a hotel from the 70s that is now in decline, the building has exceptional potential to become a reference for contemporary and ecological hospitality in the region.
A modern and differentiating concept: Experience, modularity, and profitability
This repositioning project rethinks traditional hospitality to create a modular living space that is surprising and human, fully in line with current tourism values: Slow Tourism, Authenticity, Ecology, Flexibility.
The architecture, signed by the GMAA office, values an intelligent and economical design:
A market waiting for such a product
The hotel offering in Loèche-les-Bains is currently described as "very classic, not trendy" by local stakeholders. Hotel Derby therefore positions itself as a direct response to this unmet demand, with an accessible, original, and highly differentiated product.
The target audiences are clearly identified:
A financial potential that is measured and optimized
The project consciously positions itself in the 3-star segment, with a dynamic pricing policy (price per person, family offers, incentives for stays). The estimated operating revenue is based on a margin of 3.5% of revenue, with controlled costs thanks to a simplified operating model.
The "hotel-office" concept without a restaurant allows for avoiding high fixed costs while ensuring a tailored food and beverage offer (breakfast, local partnerships, soups, and regional products in a self-service system). All this is reinforced by a strong ecological consistency and a narrative rooted in local history.
Why invest?
A turnkey project, designed, planned, and prepared
Energy consumption
No dataGreenhouse gas emmissions
No dataLichtenstrasse 33
3954 Leukerbad (VS)